Hey Squad!

Back when I was in fashion school it was all about pop colours and abstract shapes (the style of my designs which I thought was the ‘IN’ thing). How times have changed. Fast forward to 2018 and my range is all about digital prints and oversize knits. 

How it all got started? Thrifty me was selling some clothes from the wardrobe to make space for more much cooler stuff – all through Facebook. My poor inbox began to be flooded with messages saying “we want more!”. The tribe spoke, and so I listened. Seeing as I’m not one to disappoint, I had to deliver.

The name ‘Dee’s Pop Up Shop’ came about because the store was originally planned to be a short-lived pop up store.  Dee’s ‘Forever Shop’ was never part of the plan, but hey, sticking to the plan never made anything interesting.

My garments are personally hand picked by me and I only choose clothes that I would personally wear. My range is a unique window to my style. So when you buy from me, you can be confident that you’re buying a piece that I truly adore. But believe it or not, nothing inspires my sense of style more than my customers! This means my style is always evolving – so stay tuned!

June 2015 with @taleishabonoraa


So what’s with all the selfies? Well, who doesn’t love a good selfie? Granted I’m no model (except in my dreams), the personal touch never hurt anybody. I share seflies to show you, the customer that I’m just a terribly ordinary girl and all my pieces can be worn beautifully on anyone. I’ve sourced pieces that are designed in Australia with the assurance of quality in mind. 

From small beginnings in my one room apartment in Sydney, I’ve created a new home with an awesome growing team where you can easily access my wardrobe with a customer friendly shopping experience that won’t break the bank. Here, we’re all about having fun, setting trends and being comfortable in what you wear. 

Chat to us today and join our #deesquad! Can’t wait to hear from all of you! 

Your friend in fashion,

xx dee

PS. My store is not an affiliate to any POP UP STORE.